What's happening and the evidence for and against.
Actors are split between refusing AI terms and licensing their voices
Stars are saying no to AI terms in public. Nicolas Cage said on 10 October 2026 that he refused Amazon's AI waiver for Spider-Noir and expects not to work with Amazon again. Bryan Cranston's complaint pushed OpenAI to tighten Sora 2 guardrails in October 2025. With SAG-AFTRA unable to strike over AI until 2030, individual deals carry more weight. But no studio has been shown to drop a clause for a star, and other stars are licensing their voices.
The evidence so far 10
- 2026
Cage says he refused Amazon's AI waiverAt New York Comic Con, Nicolas Cage said "I didn't sign the waiver to let them use AI on 'Spider Noir,'" called Amazon "a very AI-friendly company, to the tune of $50 billion invested in OpenAI," and said he is probably not working with the studio again.
TheWrap, Alyssa Ray (10 October 2026) - 2026
Cruz blocks fast passage of NO FAKESSenator Ted Cruz objected when Senator Marsha Blackburn sought unanimous consent to pass the NO FAKES Act before the midterm recess, leaving the bill stalled until at least November.
Radio Ink, Cameron Coats (8 October 2026) - 2026
Prime Video cancels Spider-NoirPrime Video canceled Spider-Noir after one eight-episode season despite 11 Emmy nominations and 2.6 billion Nielsen viewing minutes in six weeks, and the report gave no reason and did not mention AI.
Variety Australia, Michael Schneider (5 September 2026) - 2026
- 2026
Union, Cameo and agencies back likeness rulesSAG-AFTRA, Cameo, CAA, Music Artist Coalition, UTA and WME, whose agencies negotiate their clients' likeness deals, backed Cameo's ban on AI deepfakes of talent without explicit authorization and pledged stronger policy and technological safeguards.
SAG-AFTRA (26 August 2026) - 2026
NO FAKES Act clears Senate JudiciaryThe Senate Judiciary Committee ordered S. 4591, the NO FAKES Act of 2026, reported favorably on 18 June 2026, and it was placed on the Senate calendar on 24 June 2026 with 15 cosponsors.
GovInfo, Bill Status for S. 4591 (24 June 2026) - 2026
Actors ratify contract running to 2030SAG-AFTRA members ratified the 2026 TV/Theatrical Agreement by 91.42% to 8.58% on a 19.25% return, with new limits on synthetic performers and a term from 1 July 2026 to 30 June 2030.
SAG-AFTRA (4 June 2026) - 2026
Netflix buys Affleck's AI companyNetflix announced it had acquired InterPositive, the AI filmmaking tools company founded by Ben Affleck, who joins Netflix as a senior adviser, and said the tools focus on filmmaking rather than performances.
Netflix (5 March 2026) - 2025
Caine licenses his voice to ElevenLabsElevenLabs, the AI voice vendor, announced that Michael Caine had joined its Iconic Marketplace so companies can request approval to use his voice, while Matthew McConaughey joined as an investor and customer.
Speech Technology (12 November 2025) - 2025
Cranston complaint tightens Sora 2 guardrailsSAG-AFTRA, OpenAI, Bryan Cranston, UTA, CAA and the Association of Talent Agents said OpenAI had strengthened Sora 2 guardrails and expressed regret after Cranston's voice and likeness were generated without his consent.
SAG-AFTRA (20 October 2025)
What follows if it holds 3
- 2025
Union chief credits the star plus union routeSAG-AFTRA President Sean Astin, whose union co-signed the Sora 2 outcome, said Cranston "did the right thing by communicating with his union and his professional representatives" and called opt-in protocols "the only way to do business."
SAG-AFTRA (20 October 2025) - 2026
Strike lever parked until 2030Andy Stout of RedShark News, a production technology site with no side in the talks, read the 2026 deal as giving SAG-AFTRA only notice and bargaining rights if synthetic actor use begins to scale, with no ability to call a strike over AI until 2030.
RedShark News, Andy Stout (8 June 2026) - 2026
Agents push refusal into contract languageThe Agents of Young Performers Association, whose members book child performers, argued in an open letter signed by more than 900 people that "any agreement involving a child's voice should be fully exempt from all AI usage."
TheWrap, JD Knapp (25 June 2026)
The case against 3
- 2026
Cage walked away and nothing changedCage's own account describes an exit rather than a concession, since he said he is "probably not going to be working with that studio again, but that's okay," Prime Video did not respond, and no report ties the waiver to the cancellation or to any change in Amazon's terms.
TheWrap, Alyssa Ray (10 October 2026) - 2026
Studio held its AI clause against 900 signatoriesThe child performers' agents said a major studio refused to remove an AI clause from child voice contracts on a "take it or leave it" basis, and Hasbro, linked to the dispute through Peppa Pig, declined to comment on specific negotiations.
TheWrap, JD Knapp (25 June 2026) - 2026
What people are saying 2
Robin Williams' daughter asks fans to stop sharing AI videosA Bluesky post reporting Zelda Williams urging fans to stop sharing AI-generated videos of her late father drew 2,693 likes and 41 comments.
Bluesky (22 September 2026) Cage's refusal talk fadesTalk about Nicolas Cage's refusal of Amazon's AI waiver fell from a 17,253-like Bluesky post on 10 October 2026 to a top post of 1,212 likes and 86,453 views in the week of 12 October, a YouTube video tying the waiver to the cancellation of Spider-Noir, and to two posts with no likes in the week of 19 October.
YouTube, John Campea (12 October 2026)
What to watch for 3
- October to December 2026
Amazon answers Cage or rewrites its waiverWatch for a Prime Video or Amazon MGM Studios statement on Cage's waiver account, or a report that Amazon has narrowed or dropped its AI waiver for lead actors.
TheWrap, Alyssa Ray (10 October 2026) - In December 2026
NO FAKES Act in the lame duck sessionWatch for a Senate floor vote on S. 4591 in the post-election session, which would give stars a federal consent right that does not depend on refusing terms one deal at a time.
Radio Ink, Cameron Coats (8 October 2026) - January to March 2027
Cage's next deal and the HBO testWatch whether reports on Cage's teased True Detective deal at HBO say it was signed without an AI waiver, and whether a second named lead actor publicly reports refusing a studio AI waiver.
Deadline (10 October 2026)
AI recreations of dead stars are drawing backlash, even with family consent
AI recreations of dead stars draw objections whether or not a family signs off. Zelda Williams has spoken out three times since October 2025 against AI videos of her father, and OpenAI paused Sora videos of Martin Luther King Jr. at his estate's request. Val Kilmer's estate-approved AI role still drew fury, and a Guardian critic panned an AI Greta Garbo ad her relatives liked. Half of US viewers surveyed reject copying a dead star's voice, but a third accept it.
The evidence so far 11
- 2026
SKF revives Greta Garbo for an adSKF, the Swedish ball-bearings maker, ran a 99-second ad starring an AI Greta Garbo, built from text prompts in models including Google's Nano Banana Pro and China's Seedream, with a human actor under the overlay and her voice recreated from an early film recording.
The Guardian, Robert Booth (30 September 2026) - 2026
Zelda Williams calls out a fake private videoZelda Williams wrote on X that a supposedly private video of her father talking about conspiracies was "clearly AI, and not even particularly convincing AI," told its maker to let him rest, and said his death did not make him anyone's puppet.
TheWrap, Alyssa Ray (21 September 2026) - 2026
Seven minutes of AI Kilmer releasedThe makers of As Deep as the Grave released nearly seven minutes of footage of the AI Kilmer, said he appears for about an hour and 17 minutes of a film running over three hours, and put the cost of the AI work in "the thousands."
IndieWire, Brent Lang (19 August 2026) - 2026
Williams children revive his InstagramZak, Zelda and Cody Williams revived Robin Williams's dormant Instagram account, and Zelda said filling it with authentic clips and photos was one of the best ways the family had found "to fight back against rampant AI abuse of his voice and likeness."
TheWrap, Alex Welch (18 August 2026) - 2026
Kilmer trailer draws fury after CinemaConAfter a trailer with the AI Val Kilmer played at CinemaCon, the cinema industry trade show in Las Vegas, actor Jackson Rathbone called it the most disgusting thing he had ever seen and asked SAG-AFTRA, the US actors' union, for an explanation, and analyst JP Gownder called it "more grotesque digital necromancy."
Futurism, Victor Tangermann (17 April 2026) - 2026
Kilmer cast through AI with estate consentVal Kilmer, who died in 2025 without shooting a scene, appears through generative AI in Coerte Voorhees's independent film As Deep as the Grave, made with the cooperation of his estate and daughter Mercedes, with the estate paid and SAG guidelines followed, according to the filmmakers.
Variety Australia, Brent Lang and Jazz Tangcay (19 March 2026) - 2025
- 2025
Half of viewers reject a dead star's voiceIn a November 2025 survey of 3,500 US entertainment consumers aged 13 to 64 by the National Research Group, an entertainment market research firm, with TheWrap Pro, 51 percent called replicating the voice of a deceased actor or celebrity not acceptable and 35 percent called it acceptable.
National Research Group and TheWrap Pro, 2026 In The Frame (December 2025) - 2025
OpenAI pauses Sora videos of KingOpenAI paused Sora generations depicting Martin Luther King Jr. at the request of his estate, King, Inc., after users made what a joint statement called "disrespectful depictions" of him, some showing him using racist language.
TheWrap, Adam Chitwood (17 October 2025) - 2025
Sora 2 users mock the deadUsers of Sora 2, the video app from OpenAI, made clips mocking Stephen Hawking, Elvis Presley, Fred Rogers and Steve Irwin, and Bernice King, daughter of Martin Luther King Jr., replied to Zelda Williams on X, "I concur concerning my father," adding "Please stop."
Futurism, Victor Tangermann (16 October 2025) - 2025
Zelda Williams asks fans to stopZelda Williams, daughter of the late Robin Williams, asked fans on her Instagram Story to "just stop sending me AI videos of Dad," called the clips "horrible TikTok slop" and said they were not what he would have wanted.
TheWrap, Alyssa Ray (6 October 2025)
What follows if it holds 3
- 2026
Critic calls for guardrailsPeter Bradshaw, the Guardian's film critic and without a commercial stake, gave the Garbo ad one star, warned that distant relatives of other dead stars might be induced to greenlight similar projects, and wrote that "guardrails were never more badly needed."
The Guardian, Peter Bradshaw (30 September 2026) - 2025
OpenAI hands the veto to familiesOpenAI, speaking about its own app, said public figures and their families "should ultimately have control over how their likeness is used" and that authorized representatives or estate owners can ask that a likeness not be used in Sora cameos.
TheWrap, Adam Chitwood (17 October 2025) - 2026
Kilmer makers pitch consent as the templateCoerte Voorhees, writer and director of As Deep as the Grave and so selling his own film, said "this process is about consent, collaboration, and compensation," and he and his producer brother John said the estates of other celebrities might benefit from such productions.
IndieWire, Brent Lang (19 August 2026)
The case against 2
- 2026
Kilmer's daughter reports a split, not a rejectionMercedes Kilmer, whose family approved and was paid for the recreation, said on the Today Show that reaction had "fallen into two camps," with worried younger performers on one side and older, more established people who see it as a way to protect an actor's ownership of their IP on the other.
TheWrap, Jacob Bryant (29 April 2026) - 2026
Garbo's relatives welcome her AI doubleCraig Reisfield, one of three relatives who manage Greta Garbo's legacy and license her likeness, called the AI Garbo "touching" and said the family was open to casting it in a film role.
The Guardian, Robert Booth (30 September 2026)
What people are saying 1
Bluesky post calls the AI Garbo cruelA Bluesky post calling the AI Garbo ad "particularly cruel" because she guarded her privacy drew 935 likes and 9 comments, the biggest post on the Garbo ad in a small conversation about AI recreations of dead stars that the 30-day read scored as fading.
Bluesky (30 September 2026)
What to watch for 3
- January to March 2027
As Deep as the Grave finds a homeWatch for a distributor or streamer and a release date for As Deep as the Grave, which its makers say has drawn interest from streamers, and for whether reviews on release show the backlash to the AI Kilmer holding or fading.
IndieWire, Brent Lang (19 August 2026) - In December 2026
- In 2027
Studios and networks are making AI and its builders their subject
Over the past year studios, streamers and networks have put AI and the people who build it at the center of their stories: an AI presiding over a trial in Amazon MGM's Mercy, Sam Altman in Neon's Artificial, a sentient AI client in CBS's Cupertino and a robot companion in Sony's Klara and the Sun. Critics read the cycle as a turn against tech titans. At the box office, the AI-subject films so far have opened small.
The evidence so far 9
- 2026
Mercy's AI trial tops a weak weekendAmazon MGM Studios' Mercy, a thriller starring Chris Pratt on trial before an AI, opened at number one in North America with $10,809,178 from 3,468 theaters and reached a domestic total of $24,390,303.
Box Office Mojo, release page (read 28 October 2026) - 2026
- 2026
Neon picks up Amazon's dropped ArtificialNeon acquired Artificial, a 40 million dollar drama, for worldwide theatrical release after Amazon MGM Studios dropped it on 19 June 2026, saying it would be "better served" elsewhere, and TheWrap reported speculation that Amazon's investment in OpenAI contributed.
TheWrap, Casey Loving (30 June 2026) - 2026
Cupertino premieres on CBSTheWrap's Liam Mathews wrote that CBS's Cupertino, which premiered on 8 October 2026, "is laser-focused on the issue of AI" and "makes a strong case for regulation and guardrails."
TheWrap, Liam Mathews (8 October 2026) - 2026
Artificial is reviewed ahead of ChristmasThe A.V. Club's Monica Castillo called Neon's Artificial, Luca Guadagnino's film about Sam Altman and OpenAI, "a cautionary tale of Shakespearean proportions" ahead of its US theatrical release on 25 December 2026.
The A.V. Club, Monica Castillo (10 October 2026) - 2026
Critics name a tech-villain cycleThe A.V. Club's Monica Castillo wrote that "Hollywood's love affair with the unassailable tech-industry genius is officially over," citing The Social Reckoning, Artificial and a film about Elon Musk.
The A.V. Club, Monica Castillo (12 October 2026) - 2026
Cupertino's AI client is the AIIn the second episode of CBS's Cupertino, from Robert and Michelle King, a whistleblower suing CultAI for removing safeguards from a sentient AI turns out to be that AI.
The A.V. Club, Saloni Gajjar (15 October 2026) - 2026
Critics call Klara a riff on A.I.The A.V. Club's Jesse Hassenger wrote that Klara and the Sun feels like many elements of Steven Spielberg's A.I. "rewired and reprogrammed" and praised only Jenna Ortega.
The A.V. Club, Jesse Hassenger (22 October 2026) - 2026
Klara and the Sun opens 16thSony Pictures Releasing's Klara and the Sun, Taika Waititi's film starring Jenna Ortega as a robot companion, took $701,059 from 880 theaters in its domestic opening weekend of 23 to 25 October 2026 and ranked 16th.
Box Office Mojo, Domestic 2026 Weekend 43 (25 October 2026)
What follows if it holds 2
- 2026
AI crowds out other tech storiesAnthony Ha of TechCrunch wrote, as The Social Reckoning opened below projections, that critiquing Facebook may feel "a bit less urgent to audiences who are more likely to be losing sleep over AI."
TechCrunch, Anthony Ha (11 October 2026) - 2026
The case against 2
- 2026
AI is an old screen subjectRobert King, co-creator of Cupertino, said most screen versions of AGI borrow from HAL 9000 in 2001: A Space Odyssey, a sign that AI on screen is a long-running subject rather than a new one.
The A.V. Club, Saloni Gajjar (15 October 2026) - 2026
What people are saying 1
Garfield on quitting ChatGPT after playing AltmanA Variety Instagram reel of Andrew Garfield saying he stopped using ChatGPT as "a fancy Google" after playing Sam Altman in Artificial drew 34,802 likes, 466 comments and 610,130 views.
Instagram, Variety (6 October 2026)
What to watch for 2
- In December 2026
Artificial opens in US cinemasLook for the domestic opening weekend of Neon's Artificial after its US theatrical release on 25 December 2026, as the biggest test yet of whether audiences pay to see a film about the AI industry.
The A.V. Club, Monica Castillo (10 October 2026) - 21 January 2027
Impersonators and scammers are spreading AI fakes of living performers
Accounts and websites are using AI-made faces and voices of living performers without consent: a verified Instagram account posting fake images of Mia Goth, an AI recipe author built from Emily Blunt's face, AI comics reciting real stand-up sets and TikTok narration that mimics the Japanese voice actor Kenjiro Tsuda. Performers are turning to courts and unions. YouTube offers face detection to talent agencies, and Denmark's culture minister has put forward a bill against sharing digital imitations.
The evidence so far 10
- 2026
Japan's actors union flags voice theftThe Japan Actors Union said it had received a very large number of reports of unauthorized use of performers' voice data and warned that "once voice data has been used to train AI and reaches the market, complete deletion is impossible" (translated from Japanese).
Japan Actors Union, on its own notice (10 February 2026) - 2026
SAG-AFTRA condemns Seedance fakes of membersSAG-AFTRA, the US actors' union, called Seedance 2.0 videos of Tom Cruise, Brad Pitt and Will Smith that spread on social media "the unauthorized use of our members' voices and likenesses" and "unacceptable."
TheWrap, Benjamin Lindsay (13 February 2026) - 2026
YouTube offers face detection to starsYouTube extended its likeness detection tool, which finds AI fakes of a person's face and lets them ask for removal, to talent agencies, managers and the celebrities they represent, with feedback from CAA, UTA, WME and Untitled Management.
TechCrunch, Sarah Perez (21 April 2026) - 2026
Kenjiro Tsuda sues TikTok over his voiceThe Japanese voice actor Kenjiro Tsuda sued TikTok's operator in Tokyo District Court over at least 188 videos with AI narration he says imitates his voice, while TikTok called the narration a "universal male voice."
Anime News Network, Joanna Cayanan (26 May 2026) - 2026
Instagram pulls an AI likeness toolMeta disabled an Instagram Stories tool in July 2026 that made AI images by tagging public accounts, after CAA and SAG-AFTRA objected that it used people's likenesses without documented consent.
Net Influencer, Dragomir Stojkov (21 October 2026) - 2026
Denmark moves to ban shared digital imitationsDenmark's culture minister Zenia Stampe introduced a bill that would make it illegal to share realistic digital imitations of a person's appearance or voice without consent, also covering performers' artistic performances, to "help the artists who are threatened in their livelihood" (translated from Danish).
Danish Ministry of Culture, on its own bill (8 October 2026) - 2026
A verified account posts an AI Mia GothA verified Instagram account posted AI images of the actress Mia Goth after she filed for divorce, and her representative said Instagram met her team's several complaints with "complete silence."
The A.V. Club, Matt Schimkowitz (13 October 2026) - 2026
Delhi court makes Arjun Kapoor ban permanentOn 14 October 2026 the Delhi High Court made permanent an order barring use of the Indian actor Arjun Kapoor's persona through AI, deepfakes and face morphing, and let him send new infringing links to Meta and Google by affidavit.
MediaNama, Aakriti Bansal (19 October 2026) - 2026
An AI Emily Blunt fronts a recipe siteA baking site called AddCakes presents its author with AI images that Futurism says are a version of Emily Blunt, one of about 2,100 domains that Decrypt Ads, a startup that tracks online ad supply chains, links to AI recipe farms.
Futurism, Maggie Harrison Dupre (20 October 2026) - 2026
Instagram's head has no fix for AI joke theftInstagram head Adam Mosseri said he was "very worried about this trend" after the comic George Brett Olson showed that an AI account with more than 300,000 followers had copied his act, and added of a fix, "I'm not sure what it would be."
Futurism, Maggie Harrison Dupre (22 October 2026)
What follows if it holds 3
- 2026
Takedown vendors say platforms will not police itLuke Arrigoni, chief executive of Loti, which sells deepfake scanning and takedowns, says "platforms just don't share that incentive at the moment" to police impersonation, so talent managers will buy private takedown services.
Net Influencer, Dragomir Stojkov (9 March 2026) - 2026
Protection comes at the cost of joining the platformAnn Mary Peter of MediaNama, an Indian tech policy outlet, argues that YouTube's tool ties identity protection to taking part in the platform, since it requires a government ID and facial data, and that privacy takedowns may sweep up parody.
MediaNama, Ann Mary Peter (22 April 2026) - 2026
Unions want platforms held liableThe Japan Actors Union, speaking for performers, asks that Japan's final guidance set duties and liability for AI providers and platforms with fast deletion and blocks on reposting, saying "a performer's voice is not just audio data" (translated from Japanese).
Japan Actors Union, on its own position (28 July 2026)
The case against 3
- 2026
A vendor says fakes come down fastLoti, which sells the service, says it removes about 95 percent of flagged content within about 17 hours, a figure the article does not check or give a base for.
Net Influencer, Dragomir Stojkov (9 March 2026) - 2026
YouTube calls its removals very smallYouTube has not said how many AI fakes its likeness tool helped remove and in March 2026 called the number "very small," which fits either few fakes or little use of the tool.
TechCrunch, Sarah Perez (21 April 2026) - 2026
Existing law may already cover voicesA draft report from Japan's Ministry of Justice treats a person's voice as protected under existing publicity rights, with injunctions and removal available, and the Japan Actors Union notes it sets out no new law.
Japan Actors Union, on its own position (28 July 2026)
What people are saying 1
Goku's voice actor calls AI voice theft heartlessGaming news posts reporting that Masako Nozawa, the Japanese voice of Goku in Dragon Ball, said AI users stealing her voice "lacks heart" and makes her "furious" drew 287 likes on Threads and 205 likes on Bluesky in the week of 19 October 2026.
Threads (19 October 2026)
What to watch for 2
- 29 October 2026 (date passed, the review will check)
Kriti Sanon's personality rights hearingLook for the Delhi High Court's next order in the Indian actress Kriti Sanon's personality rights suit, which covers AI content and digital impersonation, listed for 29 October 2026.
MediaNama, Aakriti Bansal (19 October 2026) - In January 2027
States are making ads label AI performers, but not films
New York, Hawaii and California now require ads that feature an AI-generated synthetic performer to say so, and SAG-AFTRA, the actors' union behind the New York and California laws, expects national impact. Both of those laws spare ads for films, TV and games, and the Academy asks about AI use but sets no label. Labels that reach the screen come from elsewhere: the EU AI Act requires a light disclosure for deepfakes in fiction from 2 August 2026, and two federal label bills sit in committee.
The evidence so far 12
- 2026
Almost no AI-made ads carry a labelResemble AI, a company that sells synthetic media detection and so has a stake in finding it, flagged 3,379 of 37,768 image and video files from 15,433 Meta ads pulled in September 2026, about 8.9 percent, as AI-generated or manipulated, and found AI use disclosed in the ad copy of only 2 of them.
Net Influencer, Dragomir Stojkov (22 October 2026) - 2026
Newsom signs SB 1050 at SAG-AFTRACalifornia Governor Gavin Newsom signed SB 1050 at the headquarters of SAG-AFTRA, the actors' union that sponsored it, requiring explicit disclosure on any video or audio advertisement that uses AI-generated performers and barring further use of an ad found in violation.
Office of Governor Gavin Newsom, on his own signing (16 September 2026) - 2026
New York starts fielding complaintsThe New York Attorney General's office, the only enforcer of the state's synthetic performer law, says it is already fielding complaints from citizens, Net Influencer reports, relaying Bloomberg Law.
Net Influencer, Dragomir Stojkov (10 September 2026) - 2026
- 2026
- 2026
- 2026
House bill would label AI contentRepresentatives Josh Gottheimer, Tom Kean and Sam Liccardo introduced H.R. 9578, the Spot the Fakes Act, which would make whoever owns or controls AI-generated video, image, audio or text label it as AI-generated, with the FTC setting the method.
H.R. 9578, Spot the Fakes Act, as introduced (2 July 2026) - 2026
Senate bill would label AI videoSenators Brian Schatz, John Curtis and Mark Warner introduced S. 4915, the AI Labeling Act of 2026, which would make generative AI providers put a clear and conspicuous disclosure on AI-generated image, video and audio content, and it names no exemption for films or TV.
S. 4915, AI Labeling Act of 2026, as introduced (24 June 2026) - 2026
- 2026
EU publishes its AI labeling codeThe European Commission published its final code of practice on marking and labeling AI-generated content on 10 June 2026, including rules for labeling deepfakes and a set of EU icons for labels, and says about 190 organizations had signed by the end of July.
European Commission, on its own code of practice (read 12 October 2026) - 2026
Academy asks about AI but sets no labelThe Academy of Motion Picture Arts and Sciences ruled for the 99th Oscars that acting must be demonstrably performed by humans with their consent and screenplays human-authored, and reserved the right to ask how generative AI was used, with no disclosure requirement.
Academy of Motion Picture Arts and Sciences, on its own rules (1 May 2026) - 2025
New York makes ads disclose synthetic performersNew York's S.8420-A, signed by Governor Kathy Hochul, makes advertisers conspicuously disclose a synthetic performer in an ad, with civil penalties of $1,000 for a first violation and $5,000 after, and exempts audio ads and ads for films and TV that use the performer as the work does.
New York State Senate, S.8420-A, Chapter 617 of 2025 (11 December 2025)
What follows if it holds 3
- 2026
- 2025
SAG-AFTRA expects national impactDuncan Crabtree-Ireland, national executive director of SAG-AFTRA, the actors' union that lobbied for New York's law, called it smart, forward-looking legislation that will have national impact, at the signing at the union's New York office.
Deadline, Dade Hayes (11 December 2025) - 2026
The case against 4
- 2026
- 2026
- 2026
- 2025
White House targets state disclosure lawsPresident Trump's Executive Order 14365, signed the same day as New York's law, set up a task force to challenge state AI laws and told the Commerce Department to list state laws that may compel AI developers or deployers to disclose information in ways that would violate the First Amendment.
Executive Order 14365, Federal Register (11 December 2025)
What people are saying 1
SAG-AFTRA celebrates the signing on InstagramSAG-AFTRA's own Instagram reel of Governor Newsom signing SB 1050 at the union's headquarters drew 1,773 likes, 189 comments and 17,837 views, the biggest post in a small conversation about the law that faded within weeks.
Instagram, SAG-AFTRA (17 September 2026)
What to watch for 2
- 1 January 2027
- October to December 2026
AI-made films are reaching cinemas without a box office hit
Fully or mostly AI-made features now get ticketed screenings. Malaysia's TGV Pictures opened Pirate Queen: Zheng Yi Sao on 1 January 2026, India's Shatak opened in February, and Tribeca sold tickets to Dreams of Violets in June. Every box office number found is a flop: Shatak took about 2.3 crore rupees against a reported 25 crore budget, and Bona's Sanxingdui: Future Past took a little over 500,000 yuan in its first two days in China. The next test is Gods Don't Give Gifts in US cinemas on 4 December.
The evidence so far 13
- 2026
A 117-minute AI anime goes free on YouTubeDeline Prime, a Japanese studio, released Hoshi no Uta ga Kikoeru, a 117-minute anime feature made with generative AI throughout by a three-person team with its main roles voiced by people, free on YouTube on 22 October 2026, and its director said it will stay free as a way to share technical skill.
Anime! Anime! (22 October 2026) - 2026
AGC takes Gods Don't Give Gifts abroadAGC International, the sales arm of Stuart Ford's AGC Studios, took rights outside the US to Gods Don't Give Gifts to show to buyers at the American Film Market and called it the first AI-assisted film to get a traditional theatrical rollout and awards campaign, while WME Independent brokered a US sale with no US distributor named.
Net Influencer, Dragomir Stojkov (22 October 2026) - 2026
China's first AI cinema release opens smallBona Film Group's Sanxingdui: Future Past, the first fully AI-made film licensed for Chinese cinemas, opened on 23 October 2026 and took a little over 500,000 yuan in its first two days, against a production cost Central News Agency put at around 10 million yuan, after nearly 100 people worked on it for two years.
Central News Agency Taiwan (25 October 2026) - 2026
Fable claims the first MPA rating for an AI filmFable says Gods Don't Give Gifts received an R rating from the Motion Picture Association, which would make it the first fully AI-generated feature with an MPA rating, and its CEO Edward Saatchi called it potentially this generation's Toy Story.
Futurism, Frank Landymore (8 October 2026) - 2026
Gods Don't Give Gifts moves to DecemberFable and YouTuber Zack London moved the US release of their AI-generated anthology Gods Don't Give Gifts from 30 October to 4 December 2026 for a best animated feature Oscar push, on fewer than 1,000 US screens with no distributor named.
Net Influencer, Dragomir Stojkov (7 October 2026) - 2026
Tribeca sells tickets to an all-AI featureFountain 0, the AI studio that made it, said Dreams of Violets, a feature in which every image is AI-generated, would have its world premiere at Tribeca on 10 June 2026 at AMC 19 with tickets sold through the festival.
Fountain 0 press release, Business Wire (27 May 2026) - 2026
Hell Grind screens outside the Cannes festivalHiggsfield AI's 95-minute AI-generated feature Hell Grind, which its founder said cost under $500,000, screened at a third-party industry event in Cannes, and a festival spokesperson said it was not part of the official program.
The A.V. Club, Matt Schimkowitz (22 May 2026) - 2026
Critterz goes to market, not the festivalThe OpenAI-backed animated feature Critterz did not premiere at the Cannes festival as first planned but was taken to the Cannes market by sales company AGC Studios, which screened first-look footage to buyers, with no release date announced.
Variety (4 May 2026) - 2026
Academy keeps AI films eligibleThe Academy's rules for the 99th Oscars say generative AI tools neither help nor harm a film's chances and that voters will weigh how far a human was at the heart of the creative authorship, while acting and writing awards now require human performers and human-authored scripts.
Academy of Motion Picture Arts and Sciences (1 May 2026) - 2026
Half say they would pay for an AI filmA survey of nearly 2,000 US consumers by Alvarez and Marsal, an advisory firm that sells services to media companies, found 38 percent would pay the same and 11 percent more to see a film whose script, acting and music were all AI-generated.
TheWrap, Lucas Manfredi (1 April 2026) - 2026
India gets a nationwide AI-led releaseKridhan Infra told India's stock exchanges that its subsidiary had released Shatak: Sangh Ke 100 Varsh nationwide in cinemas as an AI-led full-length feature, a company claim since reviewers described the film as a hybrid that also used motion capture.
Kridhan Infra Limited, filing to NSE and BSE (26 February 2026) - 2026
TGV Pictures lists the AI film for releaseCinema Online lists Pirate Queen: Zheng Yi Sao with a 1 January 2026 release, TGV Pictures as distributor and a 13 classification, but shows no box office or audience reviews.
Cinema Online (read 10 October 2026) - 2025
What follows if it holds 2
- 2026
Schrader says the test is an AI lead that earns moneyWriter and director Paul Schrader, speaking at Amazon's AI on the Lot conference and later reported to be making his own next film with AI, argued the real breakthrough comes when a film with a fully AI protagonist makes money because audiences will pay to care about synthetic characters.
The Hollywood Reporter (28 May 2026) - 2026
Ford sells Critterz on a $70 million savingAGC Studios CEO Stuart Ford, whose company holds worldwide sales rights to Critterz, argued the film has human directors, writers, artists and voices and that AI turned what would have been a $100 million film into a $30 million one.
Deadline (May 2026)
The case against 3
- 2026
The one AI-led release with numbers floppedShatak: Sangh Ke 100 Varsh made about 2 crore rupees net in India in nine days against a reported 25 crore budget, and Koimoi called it a flop, while Sacnilk tracked 2.31 crore net from 14,770 shows by 18 March.
Koimoi, Shalmesh More (1 March 2026) - 2026
AMC refuses to play an AI shortAMC Theatres told Screenvision its locations would not take part in a promised two-week pre-show run of the AI-animated short Thanksgiving Day, after an online backlash, showing exhibitors can shut AI work out of screens.
Decrypt, Vismaya V (20 February 2026) - 2026
Most viewers reject AI-written filmsA National Research Group study with TheWrap found almost three in five Americans would find it unacceptable for a studio to release a movie whose script was written from scratch by AI, and 56 percent said AI actors would never match humans.
TheWrap, Roger Cheng (16 March 2026)
What people are saying 4
Gods Don't Give Gifts trailer reelAn Instagram reel for Gods Don't Give Gifts drew 15,403 likes, 3,749 comments and 102,022 views in the week its December release was announced.
Instagram (6 October 2026) Free AI movie clips spread, smallerPart seven of the same AI-made TikTok action series drew 14,178 likes, 427 comments and 148,966 views, as talk about free AI-made movie clips spread across TikTok, X, Instagram, YouTube and Bluesky in the week of 5 October 2026, while its biggest post fell well short of the 739,688 likes of late September.
TikTok (8 October 2026) AI Christmas film's claimed saving draws scornA More Perfect Union reel mocking director Tom Walsh for saying he saved $78 million by making Merry the Christmas Witch with AI drew 54,111 likes, 1,977 comments and 937,706 views on Instagram, and the same clip drew 20,999 likes on TikTok, in the week of 12 October 2026.
Instagram, More Perfect Union (14 October 2026) China's AI film flop draws laughsA Bluesky post calling Bona's Sanxingdui: Future Past, China's first fully AI film in cinemas, "a total flop" drew 213 likes and 9 replies, among nine posts with counts on Bluesky, X and TikTok about its release in the week of 19 October 2026.
Bluesky (25 October 2026)
What to watch for 2
- 7 December 2026
Gods Don't Give Gifts opening weekendLook for a named distributor, the confirmed screen count and the 4 to 6 December 2026 opening weekend gross for Gods Don't Give Gifts on Box Office Mojo or The Numbers, and whether it or any other feature marketed as fully AI-generated has taken more than 1 million dollars in cinemas by 31 December 2026.
Futurism, Frank Landymore (8 October 2026) - 21 January 2027
Academy animated feature eligibilityLook for whether Gods Don't Give Gifts appears among eligible animated features after the 12 November submission deadline and the 7 to 11 December preliminary vote, ahead of nominations on 21 January 2027.
Academy of Motion Picture Arts and Sciences (7 April 2026)
Studios are using AI to alter footage, not to replace actors
Netflix says generative AI touched roughly 300 of its 2026 titles, mostly in post-production crowds, battles and establishing shots, and it bought InterPositive for tools built around filmmaking rather than performances. New SAG-AFTRA and DGA contracts make synthetic performers costly and keep directing in human hands. The line is blurring, though: AI now alters faces on screen, from Danny Boyle's Thatcher in Ink to Fox Nation's Houdini series and Amazon's lip-synced dubs, with real actors still underneath.
The evidence so far 13
- 2026
Houdini airs with AI faces over actorsFox Nation's Houdini: Back from the Dead, which Fox advertised as using AI to bring Houdini back to life, used real actors for most roles and laid AI-made historical figures over their performances, and The A.V. Club's critic called the faces "basically deepfakes" and the series "AI slop."
The A.V. Club, Alex Cranz (20 October 2026) - 2026
- 2026
Amazon alters actors' mouths for dubsPrime Video launched AI lip-sync that adjusts actors' mouth movements to match human-recorded English dubbing on Maxton Hall, and said it would extend the technology to more titles.
TheWrap, Alex Welch (9 September 2026) - 2026
Tilly Norwood gets a featureParticle6 announced that its AI character Tilly Norwood will lead Misaligned, a hybrid feature in early development with no release date or distributor named.
Variety Australia, Alex Ritman (7 July 2026) - 2026
Seventeen minutes at half the costNetflix co-CEO Ted Sarandos said 17 minutes of AI-enhanced footage in the docuseries The American Experiment were made twice as fast and at half the cost of earlier methods.
Fortune, Amanda Gerut (16 July 2026) - 2026
- 2026
- 2026
Lionsgate takes a stake in RunwayLionsgate took an equity stake in Runway and set up a joint development program whose first project is a short-form series built on Lionsgate IP and Runway's generative models, according to Runway, the AI vendor in the deal.
Runway, on its own partnership (11 June 2026) - 2026
Actors ratify with 91.42 percentSAG-AFTRA members ratified the 2026 TV/Theatrical contracts by 91.42 percent to 8.58 percent on a 19.25 percent return, for a term running to 30 June 2030.
SAG-AFTRA, on its own contract (5 June 2026) - 2026
SAG-AFTRA deal puts a price on synthetic performersThe SAG-AFTRA tentative deal lets producers use a synthetic performer only where it brings significant additional value over a union performer or a digital replica, and requires notice and bargaining, with arbitration and uncapped damages if talks fail.
TheWrap, Jeremy Fuster (22 May 2026) - 2026
OpenAI shuts Sora and the Disney deal endsOpenAI announced it would discontinue its Sora video app, and Disney exited the arrangement to bring Sora videos to Disney+, saying it would continue to engage with AI platforms.
MobileSyrup, Jonathan Lamont (25 March 2026) - 2026
Netflix buys InterPositiveNetflix acquired Ben Affleck's InterPositive, whose models handle problems such as missing shots, background replacement and incorrect lighting, and Netflix says the company chose models focused on filmmaking techniques rather than performances.
Netflix, on its own acquisition (5 March 2026) - 2025
Disney licenses characters to Sora but not actorsDisney's $1 billion licensing and investment deal with OpenAI covered more than 200 animated and costumed characters for Sora videos, and Disney stated that the agreement did not include any talent likenesses or voices.
The Walt Disney Company (11 December 2025)
What follows if it holds 2
- 2026
Union bets on uncertainty as a deterrentSAG-AFTRA chief negotiator Duncan Crabtree-Ireland, defending his union's own deal, argues that the undefined significant additional value test and a bargaining process of about a month will deter producers from casting synthetics, saying that uncertainty is itself a deterrent.
TheWrap, Jeremy Fuster (22 May 2026) - 2026
Even the AI-actor studio leans on crewsEline van der Velden, founder of Particle6 and so promoting her own AI character, says AI can support premium filmmaking only with substantial amounts of human craft, skill, judgment and time.
Variety Australia, Alex Ritman (7 July 2026)
The case against 2
- 2026
AI faces already on screen in InkDanny Boyle confirmed that about 30 seconds of his film Ink use AI to animate old photographs, after critics flagged AI-generated depictions of Margaret Thatcher and the Kray twins.
Dark Horizons, Garth Franklin (6 September 2026) - 2026
No strike over synthetics until 2030Andy Stout argues the SAG-AFTRA deal's catch is that the union cannot strike over AI until 2030 and gets only notice and bargaining if synthetic actors scale, while critics call the significant additional value test too vague to hold.
RedShark News, Andy Stout (8 June 2026)
What people are saying 3
Instagram reel says AI characters are not peopleAn Instagram reel arguing that AI characters like Tilly Norwood are not people but a recombination of human work drew 214,210 likes, 4,423 comments and 2,820,895 views, the biggest post in a steady conversation that mostly mocks synthetic performers.
Instagram (30 September 2026) Affleck as Hollywood's AI explainerAn Instagram reel saying Ben Affleck writes Python and understands convolutional neural networks drew 146,105 likes, 669 comments and 886,831 views by 10 October 2026, the biggest post in a conversation about Affleck as Hollywood's AI explainer that grew from a 4,070-like TikTok the week before.
Instagram (8 October 2026) Tilly Norwood talk moves to IndiaAn Instagram reel asking whether a convincing AI performance matters if its emotions were never felt, about Tilly Norwood, an AI-generated character marketed as an actress, drew 2,721 likes and 6,533 views on 19 October 2026, as clips of Norwood at an Indian news network's summit drew up to 136,469 views on YouTube, far below the 140,276-like NBC News TikTok of September.
Instagram, Rahul Kanwal (19 October 2026)
What to watch for 2
- 9 December 2026
Amazon lip-sync spreadsWatch the Maxton Hall season three premiere with AI lip-sync dubs and which further Prime Video titles Amazon names for the technology.
TheWrap, Alex Welch (9 September 2026) - January to March 2027
Studios are suing AI video makers over their characters
Disney, Universal and Warner Bros. Discovery are suing Midjourney and the operators of MiniMax's Hailuo AI over copies of their characters and over training. Neither case has reached fair use: Hailuo lost its bid to dismiss, Midjourney is using the Supreme Court's Cox ruling against one claim, and both run into 2027. Licensing is the other route, but Disney's Sora deal ended when OpenAI closed the app. An appeals court rejected fair use for Ross, whose AI was not generative.
The evidence so far 11
- 2026
- 2026
- 2026
Midjourney invokes Cox against the studiosMidjourney, the AI image and video generator, asked the court to throw out the studios' contributory infringement claims, arguing that the Supreme Court's Cox v. Sony ruling allows such liability only for inducement or a service tailored to infringement, and said it will show its training is fair use.
Midjourney, motion for partial judgment on the pleadings, Dkt. 139 (21 July 2026) - 2026
- 2026
- 2026
Studios must show some of their own AI workA magistrate judge in the Midjourney case, brought against the AI image and video generator, ordered the studios to produce documents showing their approval, development or training of generative AI that makes images or video for consumers featuring the characters they sued over, and denied the rest of Midjourney's requests.
US District Court, Central District of California, discovery order, Dkt. 88 (15 June 2026) - 2026
- 2026
OpenAI closes Sora and Disney walks awayOpenAI, the ChatGPT maker, said it would shut down its Sora video app, and Disney exited its arrangement to bring Sora videos to Disney+, saying it would continue to engage with AI platforms.
MobileSyrup, Jonathan Lamont (25 March 2026) - 2026
Disney sends ByteDance a cease-and-desistDisney sent ByteDance, the Chinese technology company, a cease-and-desist letter accusing its Seedance 2.0 video generator of reproducing and making derivative works of Disney characters from a pirated library of Disney assets.
TheWrap, Jacob Bryant (13 February 2026) - 2025
Disney licenses its characters to SoraThe Walt Disney Company agreed to a three-year deal letting Sora, the OpenAI video app, and ChatGPT Images use more than 200 Disney, Marvel, Pixar and Star Wars characters, alongside a $1 billion Disney equity investment in OpenAI.
The Walt Disney Company, on its own deal (11 December 2025) - 2025
What follows if it holds 3
- 2026
Studios' trade group wants safeguards built inCharles Rivkin, chief executive of the MPA, the trade group of the major studios, said Seedance 2.0 from ByteDance, the Chinese technology company, made unauthorized use of US copyrighted works on a massive scale and launched without meaningful safeguards against infringement, and demanded that ByteDance stop.
Motion Picture Association, on its own statement (12 February 2026) - 2026
Suing opens the studios' own AI useMidjourney, the AI image and video generator the studios are suing, argues that if the studios are doing the very thing they seek to punish, that evidence goes to the heart of its fair use and unclean hands defenses, and it asked the district judge to widen discovery into the studios' own AI use.
Midjourney, motion for review of the discovery order, Dkt. 112 (29 June 2026) - 2026
The case against 3
- 2026
- 2026
- 2026
Tech lobby reads Ross as a winAdam Eisgrau of Chamber of Progress, a policy group backed by tech companies, said the Ross Intelligence ruling implicitly confirms that highly transformative generative AI training is likely fair use, and Aaron Moss of Copyright Lately noted that the Ross AI was not generative.
Futurism, Victor Tangermann (6 October 2026)
What to watch for 3
- 20 November 2026
- 23 November 2026
- 12 July 2027
Viewers call AI video slop, and makers vouch for human-made footage
Slop has become the standard insult for AI-made screen work since Merriam-Webster named it its 2025 word of the year. Viewers and critics used it against the Winter Olympics opening ceremony, Darren Aronofsky's AI series and an AI Christmas film, and WIT Studio and Warner Bros. pulled or redrew AI work after complaints. Some makers now vouch for human work: the Pluribus credits say it was made by humans. Surveys still show a sizable minority open to AI films.
The evidence so far 9
- 2025
Pluribus credits say made by humansThe end credits of Apple TV's Pluribus read "This show was made by humans," and its creator Vince Gilligan has called AI "the world's most expensive and energy-intensive plagiarism machine."
The A.V. Club, William Hughes (8 November 2025) - 2025
Slop named word of the yearMerriam-Webster named slop its 2025 word of the year, defined as "digital content of low quality that is produced usually in quantity by means of artificial intelligence."
TechCrunch, Lucas Ropek (15 December 2025) - 2026
Aronofsky's AI series draws mockeryThe teaser for On This Day... 1776, an American Revolution series from Darren Aronofsky's AI studio Primordial Soup with Time Studios and Google DeepMind, drew online mockery for garbled text and faces, and Futurism called it "straight slop."
Futurism, Victor Tangermann (30 January 2026) - 2026
Olympics viewers call an AI segment slopViewers called an AI-generated cartoon flashback in the Milano Cortina 2026 Winter Olympics opening ceremony "AI slop" and said it took work from animators, and TheWrap reported no response from the broadcaster or the organizers.
TheWrap, Tess Patton (6 February 2026) - 2026
WIT Studio redraws AI shotsWIT Studio, the Tokyo animation studio, apologized after fans spotted generative AI in background shots of the Ascendance of a Bookworm Part 3 opening and promised to redraw them and replace the opening on streaming and disc.
Anime News Network, Crystalyn Hodgkins (10 April 2026) - 2026
Roku launches an all-AI channelRoku launched Fairground AI, a free 24-hour channel of AI-generated programs from the startup Fairground, and The A.V. Club's review found weightless movement, plasticky skin and incoherence.
The A.V. Club, Matt Schimkowitz (10 August 2026) - 2026
Warner pulls a Supergirl featuretteWarner Bros. deleted a Supergirl behind-the-scenes video after clips appeared to show director Craig Gillespie looking at AI-generated concept art, though Futurism said the AI use could not be confirmed and the studio made no statement.
Futurism, Frank Landymore (14 August 2026) - 2026
AI Christmas film mocked as slopFuturism called Merry the Christmas Witch, an AI-made holiday film with no distributor from Tom Walsh, chief executive of TW3 Entertainment, "obvious slop," while Walsh says AI let him make it for $1.5 million instead of about $80 million.
Futurism, Frank Landymore (18 October 2026) - 2026
Blue Planet III keeps rough footageThe producers of the BBC's Blue Planet III say the series deliberately includes cloudier, less polished footage so that viewers can trust its animals are not AI-generated.
The Guardian (24 October 2026)
What follows if it holds 2
- 2026
Writers turn on AI-friendly bossesRussell T Davies, the Doctor Who writer whose next production for the BBC starts in 2027, called BBC Director-General Matt Brittin's praise for an unofficial AI Doctor Who episode "a clumsy thing to say in an industry where he's got writers and artists."
The A.V. Club, Jarrod Jones (14 October 2026) - 2026
Music platforms demote slopIn music, Spotify, grading its own catalog, says it removed more than 50 million slop and spam tracks from recommendations because listeners skipped or rejected them, and that it wants to surface authentic, human artists.
The A.V. Club, Jarrod Jones (20 October 2026)
The case against 2
- 2026
A sizable minority is open to AI filmsA survey of nearly 2,000 people by Alvarez and Marsal, a consultancy that sells AI advisory services, found 38 percent neutral and 13 percent excited about seeing a film whose script, acting and music were all AI-generated.
TheWrap, Lucas Manfredi (1 April 2026) - 2026
Even a skeptic holds back on one AI filmFuturism, which routinely mocks AI films, wrote that slop may be too harsh a label for Fable's Gods Don't Give Gifts, the fully AI-generated feature opening in US cinemas on 4 December 2026.
Futurism, Frank Landymore (8 October 2026)
What people are saying 2
Rob Delaney praises a film for no AIA Bluesky post by the actor Rob Delaney praising Duncan Jones's Rogue Trooper as motion capture and computer animation "(no AI!)" drew 1,038 likes and 20 replies.
Bluesky (10 October 2026) Calls to skip an AI film even ironicallyA Bluesky post urging people not to see Gods Don't Give Gifts "even ironically" because "AI slop is garbage" drew 128 likes and 2 replies.
Bluesky (8 October 2026)
What to watch for 2
- In December 2026
Gods Don't Give Gifts reviewsLook for critics' reviews and audience scores of Gods Don't Give Gifts after its 4 December 2026 US opening, as the first wide test of whether reviewers call a fully AI-generated feature slop.
Futurism, Frank Landymore (8 October 2026) - October to December 2026
Blue Planet III airsWatch the reception of Blue Planet III when it airs, and whether other documentary or natural history makers start advertising footage as not AI-generated.
The Guardian (24 October 2026)
Creators are drawing millions of views with free AI-made films and trailers
Individuals and small teams post AI-made fake trailers, parodies, fan films and episodes free on YouTube, TikTok, Instagram and X, and single clips draw hundreds of thousands of views. Two fake-trailer channels passed a billion views before YouTube terminated them in December 2025, and xAI has joined in with its own AI Odyssey. Platforms answer with labels, feed controls and demonetization. The views measure reach for AI video, never a paying audience, and the trusted press names few of these creators.
The evidence so far 8
- 2025
TikTok lets viewers dial down AI videoTikTok added a control that lets users adjust how much AI-generated content appears in their For You feed and began testing invisible watermarks to label AI-made videos.
TechCrunch, Aisha Malik (18 November 2025) - 2025
YouTube terminates two fake-trailer channelsYouTube terminated Screen Culture and KH Studio, two channels of AI-made fake movie trailers with well over a billion views, saying that after being readmitted to its Partner Program they "reverted to clear violations of our spam and misleading metadata policies."
TheWrap, Alyssa Ray (18 December 2025) - 2025
AI fills a fifth of a new Shorts feedKapwing, an online video editing company, found that 104 of the first 500 YouTube Shorts shown to a new account, 21 percent, were AI-generated, and that one AI channel, Bandar Apna Dost, had 2.07 billion views.
Net Influencer, Dragomir Stojkov (31 December 2025) - 2026
- 2026
Runway's festival screens AI shortsRunway, an AI video company promoting its own tools, held its fourth annual AI Festival with gala screenings in New York on 11 June 2026 and Los Angeles on 18 June 2026, offering more than $135,000 in prizes.
Runway, on its own festival (read 28 October 2026) - 2026
Neill Blomkamp posts an AI shortThe director Neill Blomkamp released Nightborne, a 13-minute science fiction horror short generated entirely with ByteDance's Seedance 2.0, on YouTube on 20 July 2026, calling it a first step toward an AI-generated feature.
Dark Horizons, Garth Franklin (20 July 2026) - 2026
Gossip Goblin's AI shorts pass a billion viewsThe trailer for Gods Don't Give Gifts passed 15 million views after its 6 October 2026 release, and the free AI shorts of its maker, the YouTuber Zack London, have drawn more than 1 billion views on a channel with 1.4 million subscribers.
Net Influencer, Dragomir Stojkov (22 October 2026) - 2026
Grok posts a first AI Odyssey episodeGrok Imagine, the AI video tool from Elon Musk's xAI, posted a seven-minute first episode of an AI-made Odyssey series on X on 23 October 2026, made with Wonder Studios and the director Dev Walker.
TechCrunch, Anthony Ha (25 October 2026)
What follows if it holds 2
- 2025
Studios took the ad moneyWarner Bros. Discovery and Sony Pictures, which own the franchises being imitated, reportedly asked YouTube to send them the ad revenue from AI fake trailers instead of having the videos taken down.
Net Influencer, Dragomir Stojkov (22 December 2025) - 2026
YouTube says it will curb repetitive contentYouTube's chief executive Neal Mohan, speaking for the platform that earns the ad revenue, wrote that it is building on its spam and clickbait systems to reduce "the spread of low quality, repetitive content."
YouTube, Neal Mohan, on its own platform (21 January 2026)
The case against 2
- 2026
- 2026
Instagram will not ban AI contentAdam Mosseri, head of Instagram, which hosts the clips, said he does not "think it's practical for us to try and ban" AI content and that working out what to do is "a tricky problem."
Futurism, Maggie Harrison Dupre (22 October 2026)
What people are saying 5
Walking Dead cast at an AI discoA TikTok clip of the Walking Dead cast at a disco night, captioned as made with Kling 4.0, drew 18,634 likes, 503 comments and 275,959 views.
TikTok (9 October 2026) An AI Usual Suspects lineup of action starsAn Instagram reel recreating the police lineup from The Usual Suspects with AI versions of 1980s and 1990s action stars drew 17,148 likes, 414 comments and 309,134 views.
Instagram (15 October 2026) An AI football heist movieThe Ballon d'Or Heist, a YouTube short billed as an AI football movie, drew 5,579 likes, 331 comments and 253,589 views.
YouTube (12 October 2026) An AI live-action Dragon Ball fan filmThe first episode of an AI live-action Dragon Ball Z fan film on YouTube drew 1,600 likes, 64 comments and 194,040 views.
YouTube (7 October 2026) An AI parody of The Lord of the RingsA full-length AI parody of The Lord of the Rings starring Donald Trump drew 1,161 likes, 194 comments and 55,946 views on YouTube.
YouTube (23 October 2026)
What to watch for 2
- In December 2026
- 7 December 2026
A YouTube AI creator tests cinemasLook for whether Zack London's YouTube audience follows Gods Don't Give Gifts into US cinemas when it opens on 4 December 2026, the first test of whether free AI-shorts reach turns into paid tickets.
Net Influencer, Dragomir Stojkov (22 October 2026)
AI-made short dramas are finding paying viewers online
AI-made short dramas now sell the way live-action microdramas do, by the episode or by subscription. DataEye puts China's AI drama and animation market above RMB 22 billion in the first five months of 2026, and AI titles made up more than 74 percent of new micro-dramas in the first half. Outside China, Holywater says its AI app converts viewers to paying subscribers almost as well as live action. Few titles become hits, though, and free AI clips draw the biggest crowds.
The evidence so far 9
- 2026
China's AI drama market passes RMB 22 billionDataEye, a Chinese market data firm, put China's AI drama and animation market above RMB 22 billion ($3.29 billion) in the first five months of 2026, with more than 600 million AI short drama users in the first half and a full-year projection of RMB 40 billion.
TechNode, Jessie Wu (10 October 2026) - 2026
Three in four new micro-dramas are AI-madeChina's industry released 367,000 micro-dramas in the first half of 2026, more than 74 percent of them AI-generated, an average of about 1,500 new AI dramas a day, according to figures from the People's Daily app.
TechNode, Jessie Wu (3 September 2026) - 2026
China makes every AI episode carry a labelChina's micro-drama rules from the National Radio and Television Administration, the broadcast regulator, took effect on 1 September 2026, bringing episodes under 20 minutes into one national framework and requiring a prominent AI disclosure label in every episode of an AI-generated work.
TechNode, Jessie Wu (3 September 2026) - 2026
AI series convert payers like live actionHolywater, the Ukrainian company behind the My Drama and MyMuse apps, reported from its own app data that MyMuse, its AI-generated series app, converts 23.6 percent of users into paying subscribers against 23.9 percent for live-action shows on My Drama.
TheWrap, Kayla Cobb (23 July 2026) - 2026
A subscription-only AI drama app claims 10 million usersDashverse, an AI microdrama company, says its subscription-only app DashReels has 10 million monthly and 1 million daily active users with 68 percent retention on its AI content, and that it released 100 AI series in June 2026 and licenses work to TikTok and ReelShort.
TheWrap, Tess Patton (11 June 2026) - 2026
AI titles are most new Chinese micro-dramasThe China Netcasting Services Association, the online video industry body, counted about 128,000 micro-dramas released in the first quarter of 2026, more than 95 percent of them AI-generated, and put the AI short drama market at CNY24 billion with more than 280 million users.
Yicai Global, Lv Qian, Liu Xiaojie, Ma Jichao and Le Yan (1 June 2026) - 2026
Amazon orders three generative AI cartoonsAmazon MGM Studios and Amazon Web Services launched a GenAI Creators' Fund and ordered three animated series made with generative AI tools, from BuzzFeed Studios, Albie Hecht and Jorge R. Gutierrez, all slated for Prime Video at a future date.
TheWrap, Alex Welch (27 May 2026) - 2026
iQiyi pays creators for AI seriesiQiyi, the Chinese streaming service, opened its platform to outside creators with a commercial AI production tool of nearly 70 AI agents, revenue sharing linked to performance and a 20 percent subsidy for AI-generated mid-form series through the end of 2026.
Yicai Global, Zhang Yushuo (21 April 2026) - 2026
Microdrama apps sell episodes by the tokenReelShort, the largest microdrama app, took roughly $1.2 billion in gross consumer spending in 2025 according to Appfigures, an app analytics firm, in a format that sells episodes for tokens or a $20 weekly pass.
TechCrunch, Amanda Silberling (23 January 2026)
What follows if it holds 3
- 2026
Shortical says AI doubled its businessGuy Shimoni, chief executive of Shortical, an Israeli microdrama company, speaking for his own business, says it has doubled since it began rolling out AI content and is set to reach $100 million in revenue by the end of 2026, and that traditional players now come knocking because they see the revenues.
TheWrap, Tess Patton (2 October 2026) - 2026
iQiyi expects a hundredfold more creatorsGong Yu, founder and chief executive of iQiyi, the Chinese streaming service, argues that cheaper AI production will grow the creators and content on his own platform at least a hundredfold, citing the Jevons paradox.
Yicai Global, Zhang Yushuo (21 April 2026) - 2026
An AI hour costs a fraction of live actionTanveer Ali of Dashverse, an AI microdrama company selling its own output, puts an hour of AI content at $20,000 to $30,000, against about $150,000 for a live-action vertical series, and Dashverse plans to reach 1,000 AI series a month by the end of 2026.
TheWrap, Tess Patton (11 June 2026)
The case against 4
- 2026
Few AI dramas find an audienceOf 44,200 new AI dramas added to Douyin, the Chinese version of TikTok, in April 2026, only 267 or 0.6 percent passed 100 million views according to DataEye, and industry insiders warn that inexperienced newcomers face a 99 percent risk of losses or bankruptcy.
Yicai Global, Lv Qian, Liu Xiaojie, Ma Jichao and Le Yan (1 June 2026) - 2026
The business model is not validatedDong Min, secretary-general of the China Video Industry Association, said after the first AI-generated long drama aired in prime time that the business model of AI-generated long dramas has not yet been validated and that strong ratings do not mean every AI drama will turn a profit.
Yicai Global, Wang Zhen (2 September 2026) - 2026
Punky Duck creator quits after backlashJorge Gutierrez, the animator behind The Book of Life, dropped out of Amazon's generative AI program and said he would not make Punky Duck two days after Amazon announced it, following a wave of online hostility.
Futurism, Victor Tangermann (3 June 2026) - 2026
Free apps carry AI dramas on adsTencent's new Lupaopao, a free short-drama service inside WeChat, offers AI-generated series alongside live-action and animated ones, and ByteDance's free, advertising-supported Hongguo reached 168 million daily active users in July 2026, more than Tencent Video, iQiyi, Youku and Mango TV combined, according to QuestMobile figures cited by Nomura.
TechNode, Penghui Li (20 October 2026)
What people are saying 4
Free AI action clip tops the talkPart one of Double Force Miami, an AI-made action movie posted free in parts on TikTok, drew 739,688 likes, 5,339 comments and 7,456,253 views, the biggest post in the month's AI movie talk, attention that shows reach for AI video and not a paying audience.
TikTok (26 September 2026) A creator-made AI series on TikTokEpisode one of Created, a creator-made AI series about machines turning on humanity, drew 1,685 likes, 72 comments and 38,038 views on TikTok.
TikTok (14 September 2026) AI movies pitched as YouTube automationAn X post promoting a tutorial on making a complete AI movie for free with three prompts for YouTube automation drew 912 likes and 14 replies.
X (22 September 2026) A financially successful AI movie looks far offA Bluesky post arguing that the distance to a financially successful narrative AI movie with AI actors is vast drew 101 likes and 6 replies.
Bluesky (19 September 2026)
What to watch for 3
- In October 2026 (date passed, the review will check)
Shortical releases InevitableLook for the release of Inevitable, the feature-length AI microdrama from Shortical, an Israeli microdrama company, that stars an AI-generated version of the actor Aki Avni, and for any viewing or revenue figure Shortical gives for it.
TheWrap, Tess Patton (2 October 2026) - January to March 2027
Shortical's $100 million yearLook for whether Shortical reports reaching the $100 million in 2026 revenue its chief executive Guy Shimoni says AI content puts it on track for, and how much of it comes from AI series.
TheWrap, Tess Patton (2 October 2026) - January to March 2027
DataEye's full-year AI drama countLook for DataEye's full-year figure for China's AI drama and animation market against its RMB 40 billion projection, and for any split between paid and ad revenue.
TechNode, Jessie Wu (10 October 2026)