A Delightful and Canopy joint

Get a map on your question
Delightful × Canopy

What's trending

Trend maps of one topic at a time: what is fading, what is taking over and how deep each change goes, built from vetted sources and dated evidence.

Work with Delightful and Canopy

Ask your own question

We run the same method on the question your team is facing, keep it current, and go into the field when a map isn't enough.

2–3 weeks

Deeper read

A map like this one, for a topic or question facing your product(s) or brand(s). More views, more sources, and a readout with your team on what it means for you.

From US$10,000

Constantly refreshed

Ongoing read

Your map, kept current. We review the sources on a cycle and tell you what moved, what faded why, and how it will affect your business.

Priced on scope

6–10 weeks

Fieldwork project

Interviews, time inside the communities involved and cultural analysis that test what a map can only point to.

Priced on scope

Delightful and Canopy have done this work for

Unilever
Lotus Cars
Disney
Adidas

Who you'd work with

Steve Bryant

Steve "Pants" Bryant

Delightful · Founder

Leads research, positioning and content strategy for clients around the globe including Unilever, MetLife, MSCI and The Royal Institution.

Dr. Natalie Edwards

Dr. Natalie Edwards

Canopy · Co-founder, President EMEA

Uses cultural insight to shape innovation, positioning and communications, leading global projects across the US, Latin America, Indonesia and South Korea. PhD in media, gender and cultural theory.

See the method at scale

The system was built and tested on a games-industry register of more than 1,100 claims.

Open the games map →

Tell us your question

Send a line about the topic, market and timing. We'll reply with how we'd map it.

Email SteveBook a call